Customer First Measures
Intended to help measure the overall satisfaction of the people nonprofits seek to help, our core questions invite deeper conversations between organizations and their customers. They also allow organizations to understand their customers’ unmet needs and help to surface new ways to satisfy them. These core metrics cover customer satisfaction, value, transformation, and empowerment. The question set also includes an open-ended opportunity for customers to share ideas they have for the organization to improve and some demographics to help segment the experiences by different customer types. You can read more about each of the core questions and their unique purpose here.