The Empowerment Paradigm is redefining transformative impact in communities. Learn more

Health Care

Stand Together Foundation, Stand Together Music, and The Phoenix Host 1 Million Strong Wellness Retreat Experience at Bourbon & Beyond 2022

Music and Addiction Recovery – Promoting Alternative Recovery Solutions

Louisville, KY (September 14, 2022) – Today, 1 Million Strong, an impact initiative that seeks to transform the way people think about addiction and recovery, announced a partnership with the 2022 Bourbon & Beyond festival that will include a sober-supportive wellness tent experience for festival-goers to cool off, relax, and enjoy alcohol-free cocktails in a comfortable environment.

1 Million Strong is an initiative created through a partnership between Stand Together Foundation, which is committed to breaking the cycle of poverty in America by driving change from within communities, Stand Together Music, an organization that believes that the music industry is uniquely positioned to amplify and accelerate addiction recovery, and The Phoenix, which was founded on the mission to build a national sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live.

“1 Million Strong’s sober-supportive wellness tent will be at the Bourbon & Beyond 2022 festival to reinforce that sobriety doesn’t cut off access to life, but can enhance it,” said Scott Strode, Founder and National Executive Director of The Phoenix. “By creating an inclusive experience our goal is to build a sense of strength and community that is especially important at an event where people in recovery may feel excluded or triggered.”

This experience is just one way that 1 Million Strong is partnering with festivals and venues across the country to help bring new opportunities to their back-of-house and front-of-house spaces, including mental health and wellness support and Phoenix-lead activations.

“We want all fans to feel welcome at Bourbon & Beyond,” said Chamie McCurry, Chief Marketing Officer of Danny Wimmer Presents. “We are excited to partner with 1 Million Strong to offer a sober-supportive wellness tent onsite this year and encourage all festival attendees to check it out.”

With more than 20 million people struggling with a substance use disorder, there is a need to change the approach to addiction which currently treats people as problems to be solved. Stand Together Music believes that the music industry can offer artists and fans opportunities to engage in alternative recovery solutions that go beyond giving money and signing petitions, while The Phoenix is an alternative recovery solution that celebrates empowerment and resilience with a long-term, community approach to recovery.

Learn more about how Stand Together Foundation and The Phoenix are working together to support alternative recovery solutions and how The Phoenix is working to create a sober active community.

For more information about Bourbon & Beyond, visit

To learn about 1 Million Strong, visit


About 1 Million Strong 
Together with the music industry, 1 Million Strong is committed to breaking down the barriers to sobriety for allies and their loved ones. We believe that the most powerful solutions are rooted in communities like The Phoenix, an organization that uses the transformative power of physical activity and social connection to help participants recover from addiction. To learn about 1 Million Strong visit,

About The Phoenix
The Phoenix is harnessing the power of connection to build a movement that changes how we look at substance use disorder and recovery in this country and beyond. Founded in 2006, The Phoenix is a transformational non-profit that fosters a free sober active community for individuals recovering from substance use, their supporters, and those who choose to live a sober life. Since launching programs in Colorado, approximately 132,000 people have joined The Phoenix community globally. By leveraging the intrinsic power of physical activity and social connection, participants build confidence and find the support they need to live productive and fulfilling lives in recovery. The Phoenix events are free to anyone with at least 48 hours of continuous sobriety from alcohol and nonprescription drugs, including allies and supporters of those in recovery. Instructors are either in recovery themselves or supporters with a strong tie to the mission and desire to make a difference. The Phoenix helps individuals rise from the ashes of addiction and pursue lives full of hope. For more information about The Phoenix movement, visit, download The Phoenix app, or follow The Phoenix on Instagram.

About Stand Together Music
Stand Together Music unites musicians and their teams with proven changemakers to co-create solutions to some of the most pressing problems in our country, including criminal justice reform, addiction recovery, education, free speech, and ending the war on drugs. To learn more about Stand Together Music visit,

About Stand Together Foundation
Stand Together Foundation is committed to breaking the cycle of poverty in America by driving change from within communities. We are building a community of social entrepreneurs who believe in people, work from the bottom up, and unite with anyone to do right. Since 2016, we have committed over $120 million and counting to fuel the innovation of nonprofits throughout the country to build stronger, safer communities where all people can learn, contribute, and realize their full potential. Our goal is to help nonprofit leaders maximize their impact to transform more lives out of poverty. Learn more at


MEDIA CONTACT: Ashleigh Wayland, / 703-328-7891 (M)

Share this content

Join our community of changemakers.